Public View - What does the public think of the DCSF anti alcohol abuse ad?

LONDON - The Department for Children, Schools and Families' 'Spin the bottle' campaign by Wieden & Kennedy was a hit with the target audience, but older viewers found its imagery confusing.

Watch the video above to find out more.

Watch the original ad 'Spin the bottle'



Video produced by Vox Pops International on behalf of Campaign.

Watch more Public View videos

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published