Public View - Heinz 'deli mum' by Abbott Mead Vickers BBDO

Campaign, in association with Vox Pops International, hit the streets to gauge what the public thought of the controversial "gay kiss" ad.

Everyone from Gaydar Radio to MP Diane Abbott seems to have a view about Heinz's decision to drop it's controversial new ad. The move followed more than 200 complaints about the spot to the Advertising Standards Authority. But what do the public think about the ad itself? Vox Pops International, on behalf of Campaign, found out.

Watch Heinz 'deli mum' by Abbott Mead Vickers BBDO

 Video produced by Vox Pops International on behalf  of Campaign.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published