Public View - Heinz 'deli mum' by Abbott Mead Vickers BBDO

Campaign, in association with Vox Pops International, hit the streets to gauge what the public thought of the controversial "gay kiss" ad.

Everyone from Gaydar Radio to MP Diane Abbott seems to have a view about Heinz's decision to drop it's controversial new ad. The move followed more than 200 complaints about the spot to the Advertising Standards Authority. But what do the public think about the ad itself? Vox Pops International, on behalf of Campaign, found out.

Watch Heinz 'deli mum' by Abbott Mead Vickers BBDO


 Video produced by Vox Pops International on behalf  of Campaign.
 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).