Public View - Hovis 'relaunch by MCBD

LONDON - Hovis has released a 122-second TV spot, featuring a skip through British history - find out what members of the public thought.

Hovis 'relaunch' by Miles Calcraft Briginshaw Duffy

Created by Miles Calcraft Briginshaw Duffy, the spot encapsulates the entire time period by using a boy who picks up his bread in 1886.

During his journey home, he travels through time and Britain's major historic events, to deliver it to his mum in 2008. 

Watch the video above to find out what members of the public thought.

  Video produced by
Vox Pops International on  behalf of Campaign.

View previous Public View videos:

Cadbury 'gorilla/trucks mash-up' by Fallon
Kwik-Fit 'amazed' by DDB

KFC 'today starts here' by BBH

Asda 'back to school' by Fallon

Orange 'together we can do more' by Fallon

BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
Snickers 'get some nuts' by AMV BBDO
Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon

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