Public View - Kwik-Fit 'amazed by DDB

LONDON - DDB has produced a new set of ads showing Kwik-Fit fitters are a multi-talented bunch - we asked the public for their views on the campaign.

Kwik-Fit 'amazed' by DDB

The new set of ads shows Kwik-Fit staff performing ventriloquy, hypnotism and language skills to show that the brand is not just about fitting exhausts.

But what did the public think of the new ad? Watch the video above to find out.


  Video produced by
Vox Pops International on  behalf of Campaign.



View previous Public View videos:

KFC 'today starts here' by BBH
Asda 'back to school' by Fallon
Orange 'together we can do more' by Fallon
BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
Snickers 'get some nuts' by AMV BBDO
Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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