LONDON - Did the public find something to appeal to them in Leo Burnett's latest TV spot for McDonald's?
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Brands are turning to slow marketing to help remedy our hectic, always-on lives.
Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.