Public View - Is the public cheered by the new Morrisons ad?

The vast majority of people surveyed liked the cheerful tone of the new Morrisons spot by DLKW Lowe, saying it delivered a clear message on what the supermarket is all about.

However one person thought it was overly cheesy and another thought Freddie Flintoff was not a good match with the brand.

Watch the ad here.

 

 

Video produced by Vox Pops International on behalf of Campaign.