Public View - Waitrose 'Christmas at Waitrose' by MCBD

LONDON - How was the Christmas ad for Waitrose received by members of the public?

Watch Waitrose 'Christmas at Waitrose' by MCBD

The spot, created by Miles Calcraft Briginshaw Duffy, follows various people, from a student to a fisherman, making their journey home for Christmas.

The student is seen on a crowded train, the fisherman moors up to port, and a small child sleeps in the back of a car.

Watch the video above to find out what members of the public thought.


  Video produced by
Vox Pops International on   behalf of Campaign.



View previous Public View videos:

M&S 'home movie' by RKCR
Network Rail 'saturday' by Iris London
Ready Brek 'return of the glow' by WCRS
Tourism Australia 'billabong' by Baz Luhrmann
Sony HD 'quantum of solace' by Fallon
Citroën 'stayin alive' by Euro RSCG
Public View - Hovis 'relaunch by MCBD
Cadbury 'gorilla/trucks mash-up' by Fallon
Kwik-Fit 'amazed' by DDB
KFC 'today starts here' by BBH

Asda 'back to school' by Fallon

Orange 'together we can do more' by Fallon

BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
Snickers 'get some nuts' by AMV BBDO
Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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