Publicis backs new full-service agency

Publicis Groupe is supporting the launch of a UK business called UPP Advertising that will look to bring together talent from within its UK agencies to provide a full-service offer for clients.

Coates and Thomson: launch
Coates and Thomson: launch

UPP’s co-founders are Peter Thomson, the former managing director of the Omnicom-owned agency M2M, and David Coates, a former chief executive of the creative shop Elmscott.

Publicis is not taking a stake in the venture but has provided office space, temporarily in Starcom MediaVest Group’s London office, and access to its creative, digital, direct and media agencies. It has the first option to invest in UPP.

The start-up plans to target clients that are not currently with Publicis agencies in a bid to put together a cross-discipline team of shops to service their needs.

UPP, which plans to expand its team on the back of new-business wins, will provide channel planning and work with strategy directors from Publicis agencies to help clients implement full-service campaigns. It launches with clients including Jazz FM and International Sports Events Consulting.

Thomson said: "UPP is about removing the huge duplication of effort that takes place across agencies and aligning agency efforts behind a common strategy."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More