Publicis buys Net@lk as part of its €3bn acquisition plan

Publicis Groupe has strengthened its digital presence in China through the acquisition of Net@lk, one of China's leading social media services providers, as part of its €3 billion (£2.58bn) expansion drive.

Publicis Groupe: buys Net@lk
Publicis Groupe: buys Net@lk

The acquisition, for an undisclosed sum, is part of Publicis’ five-year expansion plan. It follows a string of acquisitions including India-based Neev in April 2013 and Bosz in July this year.

Net@lk, founded in 2007, employs a team of 350 people and creates social influence marketing campaigns that build brands through social media.

It has worked with more than 200 clients including Coca-Cola, Wal-Mart and adidas.

Net@lk is formed of four business divisions, Lenx, Buzzreader, Simone and Net@lk. As part of the acquisition Net@lk and Lenx will be aligned with DigitasLBi, Simone will be merged with the social media division of Razorfish, and Buzzreader will be aligned with VivaKi.

Lamy Zhang, Net@lk’s chief executive, will lead the newly merged DigitasLBi Net@lk operation. He will report to Ray Capon, the chief executive of DigitasLBi.

Vincent Digonnet, the executive chairman of Razorfish and DigitasLBi networks in APAC, said: "We are committed to grow our digital marketing capabilities in China on the dual strategic pillars of ecommerce and social media."

He said the acquisition of Net@lk completes the company’s two-pronged strategy to make DigitasLBi the leading socially-led digital marketing network in China.

Zhang said: "We are proud to join a group as steeped in history and success as Publicis Group and see this as the most exciting step in our outward journey.

"We look forward to bringing full digital marketing and ecommerce capabilities to our clients and continuing to pioneer social media expertise in China."

Publicis Groupe, the world’s third largest advertising and PR company, owns companies such as Saatchi & Saatchi, Razorfish, Starcom MediaVest Group and DigitasLBi.

Publicis’ rival WPP has also announced today that Kantar has acquired Sirius Marketing & Social Research Limited based in Bangladesh, continuing WPP’s strategy of developing communication services in fast-growing markets and sectors.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Production companies hit out at IPA in escalating row

Academy, Blink, Rattling Stick and RSA Films are among 15 production companies that have hit out at the IPA's suggestion that ad agencies should be allowed to compete against them in the same pitch.

How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More