PeoplePC, a PC supplier offering consumers and businesses
affordable internet access, has appointed Publicis Dialog to its
pan-European creative account.
Publicis won the account after a three-way pitch. PeoplePC is expected
to spend well into seven figures on press and outdoor activity in key
The first campaign for PeoplePC breaks later this month and uses the
line 'Be part of it' to encourage businesses to invest in PCs for their
employees. PeoplePC started as a consumer PC provider in the US but now
also works with companies to put internet-enabled PCs into the homes of
Adam Sutner, the marketing director of PeoplePC, said: 'We chose
Publicis Dialog for its ability to help us develop the voice of our
brand and for its understanding of how to engage a very diverse target
Simon Marshall, the managing director of Publicis Dialog, said: 'There's
real vision at PeoplePC. Its mission is to help bridge the digital
divide and its championing of this cause gave a very strong direction to
our development of the communications strategy.'
The 'Be part of it' campaign was art directed by Rod Marsh and the
copywriter was Paul Kendall. Media is through Optimedia.
PeoplePC also works with companies including Ford and Delta Airlines -
providing PC access for employees.