Publicis director to beef up WCJ’s core planning areas

Wunderman Cato Johnson has poached a planning director from Publicis to take charge of its account planning and data planning areas.

Wunderman Cato Johnson has poached a planning director from

Publicis to take charge of its account planning and data planning

areas.



Michael Ellyatt will join the agency in the summer, working across most

of its clients, including Citibank, Xerox and Star Alliance. With his

experience on the Renault business at Publicis, it is likely that he

will also take an active role on WCJ’s flagship Ford account.



The appointment reunites Ellyatt, who will also take a key role in the

agency’s Knowledge Group, with Richard Bagnall-Smith, WCJ’s managing

director, with whom he worked at Publicis. Bagnall-Smith was at Publicis

for six years, and the pair worked together on clients such as

Guinness.



’I’ve been in advertising for quite some time, and it is definitely time

to move on,’ Ellyatt explained. ’If you look at the way the market is

moving, the rate of change below the line is extraordinary. Companies

like WCJ are far more on-trend than traditional advertising agencies,

which are doing lots of talking and providing very little action.’



Bagnall-Smith added: ’If direct agencies are to be credible when

discussing brand experience with clients, they need to have a

heavyweight planner at the core of their business. That’s why we’re

pleased to have attracted someone of Michael’s calibre.’



Before joining Publicis in 1992, Ellyatt was the deputy managing

director of the then Geers Gross.



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