Publicis establishes dedicated web arm to increase revenue

Publicis is pulling all its internet business into a single organisation - Publicis.Net - with the aim of doubling its revenues in the sector over the next 12 months.

Publicis is pulling all its internet business into a single

organisation - Publicis.Net - with the aim of doubling its revenues in

the sector over the next 12 months.



Publicis.Net will also handle the development of websites and e-commerce

projects for its parent company’s clients.



The news came as the French-owned group announced a 31 per cent increase

in earnings to 187 million euros (pounds 117 million) and net income

growth of 42 per cent to 82.5 million euros (pounds 52.7 million) during

1999. No separate figures were given for London but Publicis sources

said that group companies had shown 30 per cent growth.



Publicis said it had three key goals for 2000. These are to intensify

its investments in the internet; to continue with total business growth

rates; and to broaden its presence in the US market.



Publicis.Net is intended for listing on the US stock exchange and has

already been incorporated in the US.



Maurice Levy, the chief executive of Publicis, said that the new

internet initiative stemmed from a year-long review of advertisers’

needs.



’Advertisers need partners that can help them win in new markets.

Publicis is now one of these partners and we intend to be the best,’ he

said.



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