Publicis is pulling all its internet business into a single
organisation - Publicis.Net - with the aim of doubling its revenues in
the sector over the next 12 months.
Publicis.Net will also handle the development of websites and e-commerce
projects for its parent company’s clients.
The news came as the French-owned group announced a 31 per cent increase
in earnings to 187 million euros (pounds 117 million) and net income
growth of 42 per cent to 82.5 million euros (pounds 52.7 million) during
1999. No separate figures were given for London but Publicis sources
said that group companies had shown 30 per cent growth.
Publicis said it had three key goals for 2000. These are to intensify
its investments in the internet; to continue with total business growth
rates; and to broaden its presence in the US market.
Publicis.Net is intended for listing on the US stock exchange and has
already been incorporated in the US.
Maurice Levy, the chief executive of Publicis, said that the new
internet initiative stemmed from a year-long review of advertisers’
’Advertisers need partners that can help them win in new markets.
Publicis is now one of these partners and we intend to be the best,’ he