Publicis Groupe acquires French healthcare agency

PARIS - Publicis Groupe, parent company of Saatchi & Saatchi and Starcom MediaVest, has acquired a healthcare communications agency founded by Francois Sarkozy, the younger brother of the French president, Nicolas.

Maurice Levy: chairman and chief executive of Publicis Groupe
Maurice Levy: chairman and chief executive of Publicis Groupe

Headquartered in Paris, with an office in New York, Healthcare Consulting provides strategic consulting to healthcare and pharmaceutical companies.

Francois Sarkozy, chairman and co-founder, will continue to lead the strategic consultancy firm, which will now be called Publicis Healthcare Consulting, alongside co-founder and general manager Yannick Sabatin.

Sarkozy will act as a special advisor to Jean-Yves Naouri, chief operating officer of Publicis Groupe. The agency’s key clients include GSK, BMS, Sanofi-Aventis, Saint Jude Medical and the Leem.

Publicis Groupe has been very active in the healthcare, and particularly the digital healthcare sectors, in 2010, with the recent acquisitions of In-Sync in North America, Resolute and Elevator in the UK and Digital District in Germany.

Pharmaceutical advertising accounts for 9% of global expenditure, representing $41bn in 2010, according to ZenithOptimedia.

Jean-Yves Naouri, chief operating officer of Publicis Groupe, said: "I am delighted to welcome François Sarkozy and Yannick Sabatin to our expanding healthcare offering. The duo bring a very compelling yet innovative approach to serving clients and we will benefit immensely from their expertise".

In November, Publicis Groupe bought a controlling stake in Brazilian advertising agency, Talent.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).