Headquartered in Paris, with an office in New York, Healthcare Consulting provides strategic consulting to healthcare and pharmaceutical companies.
Francois Sarkozy, chairman and co-founder, will continue to lead the strategic consultancy firm, which will now be called Publicis Healthcare Consulting, alongside co-founder and general manager Yannick Sabatin.
Sarkozy will act as a special advisor to Jean-Yves Naouri, chief operating officer of Publicis Groupe. The agency’s key clients include GSK, BMS, Sanofi-Aventis, Saint Jude Medical and the Leem.
Publicis Groupe has been very active in the healthcare, and particularly the digital healthcare sectors, in 2010, with the recent acquisitions of In-Sync in North America, Resolute and Elevator in the UK and Digital District in Germany.
Pharmaceutical advertising accounts for 9% of global expenditure, representing $41bn in 2010, according to ZenithOptimedia.
Jean-Yves Naouri, chief operating officer of Publicis Groupe, said: "I am delighted to welcome François Sarkozy and Yannick Sabatin to our expanding healthcare offering. The duo bring a very compelling yet innovative approach to serving clients and we will benefit immensely from their expertise".
In November, Publicis Groupe bought a controlling stake in Brazilian advertising agency, Talent.