Publicis Groupe chalks up 8.6% UK revenue growth

Publicis Groupe has reported 8.6% growth in UK revenues for the first quarter as digital's share of its overall €1.45bn (£1.19bn) revenues overtook advertising's share.

Publicis chief executive Maurice Lévy
Publicis chief executive Maurice Lévy

The French group, headed by chairman and chief executive Maurice Lévy, has boosted its top line with a series of acquisitions over the past year, including UK direct agency Kitcatt Nohr.

Overall revenues were up 12.9% year on year but organic revenue growth – excluding acquisitions, disposals and currency fluctuations – was lower, at 4.1%.

Lévy said he believed the second half of the year would see "stronger and steadier growth" than the first half.

For the first time digital services accounted for a greater share of the group’s revenue than advertising (33% to 31%).

Digital grew by 15.6% on an organic basis and there was double-digit organic growth in the BRIC markets and what Publicis referred to as MISSAT (Mexico, Indonesia, Singapore, South Africa and Turkey).

Lévy said: "This is further evidence that the Groupe has made the right strategic investment decisions. We will continue to give pride of place to digital activities and high-growth markets."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).