Publicis Groupe shortlists ideas for start-up initiative

Publicis Groupe has shortlisted 320 ideas, a combination of start-ups and initiatives, to be part of Publicis90, which will support new businesses and projects in the digital space.

Maurice Lévy, the chairman and chief executive of Publicis Groupe
Maurice Lévy, the chairman and chief executive of Publicis Groupe

Entries closed on 29 February and judges have sifted through 3,555 applications.

Twenty per cent of the shortlist is made up from Publicis Groupe employee submissions, and 33 are UK start-ups.

The final 90 will be chosen in the summer. Each finalist will receive between €10,000 and €500,000, a year of mentoring from a Publicis Groupe executive and a ticket to Viva Technology Paris, a tech show.

The initative celebrates Publicis Groupe’s 90th anniversary and launched in January.

Maxime Baffert, the chief executive at Proximedia who is leading Publicis90, said: "The quality of the 3,555 submitted projects is very impressive.

"This shortlist reflects the large diversity of applications, from both a geographical and an industry standpoint, and will lead to a final selection of very promising projects and startups. What is clear is that the final selection will not be easy."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More