Publicis Groupe is considering a bid for a controlling stake in Cheil Worldwide.
The company is mulling an offer to take a 30% stake in Seoul-based Cheil Worldwide, a report in Bloomberg has said.
The stake would make it the company’s largest stakeholder. Cheil began as Samsung's in-house agency. Samsung currently owns around 25% of the agency.
A Publicis Groupe spokeswoman said, "We do not comment on rumours." Cheil Worldwide could not be reached for comment.
Last week, Samsung released a new TV ad, "The Dolphin Whisperer," promoting the company's connected devices. The ad was created by Samsung's lead creative agency in the UK, Cheil London, and tells the tale of a young man who becomes a meme after his wife films an interaction between him and a beached dolphin.
In November, Samsung Electronics consolidated its media planning and buying into Starcom Mediavest Group, moving its UK out-of-home account from Cheil and Rapport in the process.
This article first appeared on campaignlive.co.uk.