Publicis hires Wringe for client drive

Publicis has signed John Wringe, Cogent’s former group managing director, to spearhead new business and share control of the agency’s pounds 20 million Asda business alongside Rick Bendel, the joint chief executive.

Publicis has signed John Wringe, Cogent’s former group managing

director, to spearhead new business and share control of the agency’s

pounds 20 million Asda business alongside Rick Bendel, the joint chief

executive.



The appointment is in line with Bendel’s aim of bringing new business

within the remit of the agency’s most senior management.



It also reflects the growing complexity of the Asda account as the

supermarket chain grows and diversifies its offering by moving more

seriously into clothing retailing.



Wringe, 40, joins Publicis at the end of the month, complementing a

second-tier management team that includes Joanna Baldwin, and Douglas

Thursby-Pelham, the head of client service.



Publicis has lacked a new-business specialist since Mark Robinson quit

as business development director to join J. Walter Thompson (Campaign,

13 December 1996).



’John’s appointment is because we have decided to raise the status of

new business to the top of the agency,’ Bendel said. ’We had to have

somebody who also works on accounts rather than treating new business as

a separate entity.’



Until his resignation in January, Wringe spent his entire agency career

at Cogent, joining the agency as a graduate trainee in 1978 and moving

to London with Paul Simons in 1985 to establish the agency’s office in

the capital.



Last year, he oversaw the group’s return to its Midlands heartland when

its London operation was seen to be costing too much in time, money and

resources.



’It was absolutely the right time to make the switch because my job at

Cogent was done,’ Wringe said. ’Publicis is not only very successful but

has some very nice people.’



The appointment scotches speculation that Publicis was about to set up a

separate retail division.



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