Publicis London appoints senior strategists

Publicis London, which last week replaced its chief executive, Neil Simpson, with The Red Brick Road's Karen Buchanan, has moved to boost its planning capabilities with two senior appointments.

Matty Tong (l) and Graham Fowles
Matty Tong (l) and Graham Fowles

Matty Tong has been named the head of planning as part of a reshuffle of its strategic offering. She joins Publicis from the PR agency Weber Shandwick, where she was the head of strategic planning, working on clients including Microsoft, EDF Energy and MasterCard. Before Weber Shandwick, Tong was the global strategy director at Lowe Worldwide. She has also worked at Saatchi & Saatchi and DDB.

Publicis has also appointed WCRS&Co's planning director, Graham Fowles, to the newly created role of director of strategy. Fowles had been at WCRS&Co since 2008, working predominantly on its Santander business. Before that, he was the planning director at DDB UK, and he has also worked as Guardian Newspapers' head of insight.

The appointments were made by Tom Morton, who joined Publicis UK as the group's chief strategy officer in July last year. He will now be able to focus on his wider group role.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).