Publicis London wins Ferrero Rocher brief

Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch.

Ferrero: appoints Publicis London
Ferrero: appoints Publicis London

Publicis will be tasked with creating a campaign for Ferrero Rocher to run in markets including the US, Canada and Australia.

The win does not affect Rainey Kelly Campbell Roalfe/Y&R, Ferrero Rocher’s UK ad agency since 2006. Before that, the Engine agency WCRS handled the account, but parted ways with the brand citing creative differences.

Omnicom Media Group handles Ferrero’s £72 million global media planning and buying business, which also includes its Nutella and Tic Tac brands.

Ferrero could not be reached for comment. Publicis declined to comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More