Publicis picks up £5m Oxo business

Be the first to comment

Publicis has picked up Premier Foods' £5 million Oxo account without a pitch.

The business was previously held by Abbott Mead Vickers BBDO, which had handled it since March 2001.

The agency has been briefed to reconnect the brand with the British public. However, it is unclear whether it will use the iconic Oxo family format that made the product famous in the 80s and 90s. The brand's most famous ads starred Lynda Bellingham as the matriarch of an archetypal British family.

Oxo became part of Premier Foods in July this year when the company bought the UK and Irish divisions of the Campbell Soup Company for £460 million.

Publicis' appointment to the business follows its addition to the Premier Foods roster in May, when the agency won the £8 million Quorn account. It beat FCB, Mother and Miles Calcraft Briginshaw Duffy in a pitch.

Tim Lindsay, the Publicis UK Group chairman, said: "We are delighted that our hard work on Quorn has resulted in our appointment to handle the advertising for this famous British brand."

Premier Foods' marketing director, Howard Beveridge, added: "The agency impressed us with its understanding of British consumers."


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published