Grant Duncan is abandoning his international role at the TBWA group
after just three months to become the managing director of Publicis.
The former GGT managing director, who helped bed down the agency’s
merger with TBWA Simons Palmer, resigned this week, ending several
months of speculation about his future within the combined group.
Duncan, 40, joins Publicis’s managerial front-line as it is rejigged in
the wake of the retirement last year of Michael Conroy as Publicis group
chairman in the UK, and the appointment of Rick Bendel, the agency’s
chairman, to succeed him.
’We knew we would have to strengthen the agency’s management because I
can’t spend as much time there as before,’ Bendel said.
Duncan acknowledged that his decision to quit as managing director of
TBWA International was because the job had limited appeal.
He said: ’An international role doesn’t allow you to run things in a
hands-on way. The Publicis offer is an opportunity to get back in the
Paul Bainsfair, TBWA’s chairman, admitted he was ’disappointed but not
surprised’ by Duncan’s decision. ’His heart was in the UK and I can see
why he feels the job is the right thing to do,’ he said.
Duncan, who will report to Richard Hytner, the Publicis chief executive,
when he joins the agency early next month, will have specific but as yet
undisclosed account responsibilities.
Hytner said: ’Our recent United Biscuits global win climaxed a very good
new-business year. We’ve become a very important agency and our
expansion means we need to bring in somebody of Grant’s ability and