Publicis wins global Swiss bank account

- UBS, the largest bank in Switzerland, has appointed Publicis to handle its $20 million global advertising account following a competitive pitch.

- UBS, the largest bank in Switzerland, has appointed Publicis to handle its $20 million global advertising account following a competitive pitch.

To win the business Publicis fought off two incumbent Zurich-based agencies, Advico Young & Rubicam and Weber Hodel Schmid.

Weber Hodel Schmid previously held the account of Schweizerische Bankverein, which merged with UBS last year.

A fourth agency, Bosch & Butz, a Zurich-based arm of the Lowe & Partners network, was dropped from the review earlier.

New press and TV work will be developed by Publicis's Zurich office. It is set to kick off later this year in Switzerland before rolling out globally.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).