Publicis Worldwide acquires shopper marketing agency

Publicis Worldwide has bought the shopper marketing agency Vivid Brand in a deal understood to be worth up to £7 million.

Wieynk: will oversee Vivid Brand’s leadership team
Wieynk: will oversee Vivid Brand’s leadership team

The business will become part of the Publicis UK network and move into its new Baker Street offices, which house Publicis London,

Poke, Publicis Chemistry and Publicis Blueprint.

Vivid Brand will retain its name and existing leadership team of the chief executive and founder, Andy Scott, the managing director, Gideon Karmiloff, and the planning director, Matt Miles.

The team will report to Guy Wieynk, the Publicis chief executive of the UK and Nordics.

Vivid Brand has 20 staff based in London as well as offices in Singapore and Melbourne. It specialises in shopper research, strategic planning, visual identity, in-store communications, digital shopper marketing and packaging design.

Arthur Sadoun, the chief executive of Publicis Worldwide, said: "Consumers are becoming increasingly empowered in the purchase process, and it’s important that we lead our clients through this important behavioural transformation.

"Shopper marketing is an important, insightful field that provides real results for clients across their commerce channels. The UK market is an important focus for Publicis Worldwide."

Vivid Brand’s clients include Nestlé, Coca-Cola, Pernod Ricard and Beiersdorf.

Scott said: "This part­nership will create more op­portunities to deliver world-class shopper strategy and campaigns for our clients globally."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).