Publisher De Agostini appoints Carat for global media

LONDON - De Agostini, the part-works publisher, has consolidated the bulk of its global media account into Aegis network Carat.

De Agostini titles: publisher appoints Carat
De Agostini titles: publisher appoints Carat

Carat has scooped the publisher's media account in five markets, including the UK and De Agostini's home market of Italy, but MPG has retained the account in France.

The consolidation, which follows a pitch between Carat and other De Agostini roster agencies including OMD, ZenithOptimedia and MediaCom, results in the UK business moving from MPG to Carat.

De Agostini spent just over £1m on above-the-line media in the UK during 2009, according to The Nielsen Company.

Its recent products have included So Hannah Montana, Model Space and The Combat Tanks Collection.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).