Publishers pledge to help P&G's Pritchard over media transparency

Publishers including Bloomberg and The New York Times have publicly responded to Procter & Gamble brand chief Marc Pritchard's rallying call for media transparency.

Publishers pledge to help P&G's Pritchard over media transparency

Members of US publisher trade association Digital Content Next sent an open letter on behalf of the member media owners to Pritchard yesterday in his capacity as chair of the Association of National Advertisers.

Jason Kint, chief executive of Digital Content Next, said the trade body’s 80 publisher brands are committed to building trustworthy experiences and "have heard" Pritchard’s calls for brands safety. 

The letter, published in full by Ad Age, also agreed with Prichard’s "rightful demand" over viewability. DCN said it agrees that all companies should adopt third-party verification that is accredited by the Media Rating Council.

Last week Facebook took the significant step of signing up to Media Rating Council auditing after the social-media giant was found to be making significant measurement errors over video viewing times.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).