Pulse Creative launches first major campaign for The Sun around Euro 2016

The Sun will generate real-time commentary for ads across digital screens during the Euro 2016 football tournament in the first campaign from Pulse Creative, its new in-house agency.

Euro 2016: The Sun and Pulse Creative roll out DOOH campaign
Euro 2016: The Sun and Pulse Creative roll out DOOH campaign

The Sun’s journalists will provide "entertaining headlines" and live updates about the matches for fans in the UK and Ireland.

The "Tournamental" campaign will target football fans across 700 DOOH screens in locations including pubs.

Pulse Creative was created by WPP and The & Partnership last month to handle News UK’s advertising under a single P&L.

Social media activity for the campaign will include an "excuse-generator" on Twitter, which fans can use to get out of commitments so that they can watch the football.

Danny Josephs, managing director at Pulse Creative, said: "This campaign is a great example of how our new Pulse model works best – media and creative sitting in the same place working hand in hand on the same brief to give our client a totally joined-up solution.

"Tonally, it is The Sun at its best, fuelling the fever of the Euros with the style of headlines it is famous for in a way that is big, bold, and up to the minute as the action unfolds. It’s a brilliant media idea and a copywriter’s dream."

The campaign launch will coincide with the start of the tournament on Friday.

News UK chief customer officer Chris Duncan, said: "The Sun loves to get behind the home nations in big tournaments like the Euros, and talk about the game as fans do.

"In this campaign we'll help transport audiences to the heart of the footballing action with entertaining content and expert analysis for everyone who loves a big game – from the hard core fan to the occasion-loving gran."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published