Puma 'Social 2012' by Droga5

Puma has launched a 90-second film by Droga5 as part of its Puma Social campaign.

The ad, which follows the "after hours athlete" work, highlights the threat reality TV poses to young people and juxtaposes audio clips from made-up reality shows with clips of people having fun with friends. The ad aims to highlight the irony of watching reality TV rather than living in reality.

It was directed by Fredrik Bond at MJZ. Post-production was by Absolute Post New York, music was by Squeak E Clean Productions and sound was by Nylon Studios New York.

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