Puma Sync "dance dictionary" by Grey London

Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail. Activity includes a TV ad that launches in Europe this week. It was created by Ryan Connolly and Henrik Ridderheim, designed by Connolly and Chris Chapman, and directed by Daniel Wolfe through Somesuch & Co. Post-production was by Hogarth and Framestore.

Credits

Creative agency
Chief creative officer
Creative director
Agency producer
Assistant agency producer
Creative producer
Digital strategist
Information architect
Managing partner
Business directors
Account director
Planning director
Production company
Director
Director of photography
Production company producer
After effects
Post-production
Sound design
Choreographer

Featured in this story