Pure Collection appoints AIS London to integrated account

Cashmere clothing brand, Pure Collection, has appointed Archibald Ingall Stretton London to handle its integrated account.

Pure Collection: appoints AIS London
Pure Collection: appoints AIS London

The agency was appointed to the business without a pitch. AIS will be responsible for assisting the brand’s A/W 13 campaign strategy, as well as working across its CRM, creative and planning strategy.

With boutiques in Tunbridge Wells and York, Pure Collection has become the largest independent mail order and online cashmere retailer in the UK.

In the past it has focused its advertising budgets on search advertising, after appointing Epiphany Solutions in 2010.

Katherine Ling, marketing director at Pure Collection, said: "We’re eager for the exciting new thinking and opportunities that AIS London can offer to this project and the brand overall.

"Not only does the agency bring extensive digital and CRM expertise, but also strategic support, which will actively contribute to bringing our brand to a wider target audience in a more creative way."

Earlier this month, AIS London appointed former Rapier creative Kevin Bratley as a creative director and hired the creative team of Matt Eastwood and Dan Madden, previously of VCCP and Peak 15.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).