Pure Media poaches Maxus' Katy Clarkson as head of planning

Pure Media, the media planning and buying agency part of the Chime Communications Group, has appointed Katy Clarkson to the role of head of planning.

Pure Media (L-R): Katy Clarkson, Tara Marus and Paul Capleton
Pure Media (L-R): Katy Clarkson, Tara Marus and Paul Capleton

She was previously a client director at Maxus where she led the Associated British Foods group. Clarkson joined the agency in 2009.

She enters a new role at Pure which said it has been created to "bolster the planning offering and to deliver insight-led communications plans".

Clarkson’s remit will include strategic planning, creation and output across Pure. She will report into Tara Marus, the managing director.

Separately Paul Capleton, the media director at Pure, has been promoted to head of trading.

Marus said: "We are delighted to have appointed Katy as a senior member of the management team. It is a real coup to get someone of her calibre to help us realise our ambitious growth plans."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).