Purplebricks closes in on new creative agency

Purplebricks, the online estate agency, has narrowed its search for a new creative agency down to four candidates.

Purplebricks: aiming to complete review next month
Purplebricks: aiming to complete review next month

Joby Russell, the chief marketing officer at Purplebricks, told Campaign that his company was talking to Snap, Karmarama, Lucky Generals and Now.

The agencies have not yet presented their ideas but the client aims to complete the review by the middle of April.

Purplebricks is looking for a creative partner to create brand and broadcast advertising that will help it become the UK’s top estate agent after splitting with its previous agency, BMB.

BMB had worked with Purplebricks since 2013, before the estate agent had even launched, but the pair parted ways earlier this year because of creative differences, according to BMB.

Russell added: "We were really well supported by BMB, which took us from a start-up, but we’ve got a new brief now and different plans, and its time for us to consider different partners."

Purplebricks floated on the Alternative Investment Market in December 2015 and was initially valued at £240 million, according to reports.

 

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).