Pussy Galore, Honey Ryder, Octopussy... KitKat urges Bond to take a break

KitKat has rolled out a tactical outdoor ad series urging James Bond to take a break from his extensive history of romantic (and somewhat dangerous) love affairs, as Spectre is released today.

KitKat: brand is urging Bond to take a break from his long list of love affairs
KitKat: brand is urging Bond to take a break from his long list of love affairs

Listing his ever-stretching register of love interests, the Nestle owned chocolate brand urges: "Time to take a break, James?".

Alex Ball from agency JWT, which produced the campaign, said:  "KitKat felt it only right to offer one of the world’s longest serving spies a little break from the arduous and often physically exhausting tasks he is forced to undertake for Queen and country."

Brand: KitKat

Client: Lisa May, Nestle UK head of marketing

Agency: J. Walter Thompson London

Creatives: Russell Ramsey, Dave Dye, Alex Ball, Ronnie Vlcek

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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