PZ Cussons hunts for global agency

PZ Cussons is looking to appoint a global agency of record for its personal-care brands.

Imperial Leather: TBWA\Manchester works on the brand
Imperial Leather: TBWA\Manchester works on the brand

Roth Observatory International is handling the review, which was launched this month and is scheduled to be completed in March.

The household-goods giant wants a creative agency or network to provide digital and brand strategy for its personal-care brands across its biggest markets, which include Nigeria, Indonesia and the UK.

PZ Cussons works with a range of agencies on its personal-care brands – such as Havas Work Club on Original Source and Carex, and TBWA\Manchester on Imperial Leather – but is keen to develop a more joined-up advertising strategy through a single agency.

In a statement, the company said: "PZ Cussons wishes to review its agency arrangements for the personal-care category (excluding the baby and London-based Cussons beauty subcategories) and will be undertaking a pitch process to appoint a global agency of record.

"The review does not affect PZ Cussons’ media agency arrangements or other categories and divisions."

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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