PZ Cussons hunts for global agency

PZ Cussons is looking to appoint a global agency of record for its personal-care brands.

Imperial Leather: TBWA\Manchester works on the brand
Imperial Leather: TBWA\Manchester works on the brand

Roth Observatory International is handling the review, which was launched this month and is scheduled to be completed in March.

The household-goods giant wants a creative agency or network to provide digital and brand strategy for its personal-care brands across its biggest markets, which include Nigeria, Indonesia and the UK.

PZ Cussons works with a range of agencies on its personal-care brands – such as Havas Work Club on Original Source and Carex, and TBWA\Manchester on Imperial Leather – but is keen to develop a more joined-up advertising strategy through a single agency.

In a statement, the company said: "PZ Cussons wishes to review its agency arrangements for the personal-care category (excluding the baby and London-based Cussons beauty subcategories) and will be undertaking a pitch process to appoint a global agency of record.

"The review does not affect PZ Cussons’ media agency arrangements or other categories and divisions."

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