Qatar Airways awards £40m advertising account to JWT

Qatar Airways is understood to have handed its global creative account to JWT after calling a pitch in the summer.

Qatar Airways: activity will likely focus on the Airbus A350
Qatar Airways: activity will likely focus on the Airbus A350

The business, worth an estimated £40 million, was contested by a longlist that is thought to have included the roster agencies 180 Amsterdam, Y&R and Grey Group Singapore.

JWT is now expected to kick off activity for the Qatari government-owned airline early in the New Year.

The creative treatment is expected to concentrate on ads promoting Qatar Airways’ six-month exclusive contract to fly Airbus’ new A350, heralded as one of the lightest, most fuel-efficient and environmentally friendly planes in the world, with extra-wide economy seats.

Qatar Airways is one of the world’s fastest-growing airlines and currently serves more than 140 destinations. Advertising activity is likely to focus on countries where it flies to more than five cities, including the UK, China, India, the US and the United Arab Emirates.

A decision on Qatar Airways’ pan-European media pitch is said to be imminent. It has been described as a procurement-led process, which is handled by the company’s UK and German bases and is designed to streamline its partner agencies.


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published