Qatar Airways makes its first 'fun' safety video with Barcelona FC

Airlines have cottoned onto the fact that safety videos can be another marketing channel, and now Qatar Airways has launched its own version with the Barcelona football team.

Qatar Airways: Suarez demos lifejackets for Qatar Airways
Qatar Airways: Suarez demos lifejackets for Qatar Airways

Shot around Barcelona's Nou Camp stadium, the safety video shows football fans buckling up in their seats, a referee interrupting a game as his phone goes off and football fans swooning for oxygen as Barcelona star Gerard Pique walks into Arrivals.

Brand: Qatar Airways

Agency: 180 Amsterdam

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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