The Halifax’s new internet and telephone bank, Intelligent Finance,
has appointed Quantum New Media Services as its online planning and
buying agency and is now looking for a media agency for offline
Quantum, the 50/50 joint venture between Booth Lockett Makin and Paul
Longhurst, will work closely with the online bank’s marketing team and
will assist in the development of its digital interactive marketing
Intelligent Finance is planning a total marketing spend of pounds 15
million, a significant share of which will be spent advertising online.
Last year Halifax handed the launch campaign for Intelligent Finance to
the Scottish advertising agency, the Union.
On the back of the win, the Union set up a direct marketing agency,
OnlyU, to work on the launch of Intelligent Finance. The Union is also
handling internet design.
While the bank will not be fully launched until the summer, Quantum has
already commenced negotiations with the online media owners.
Longhurst, the managing director of Quantum, said: ’We are delighted to
be partnering Intelligent Finance in what will be a highly innovative
and aggressive strategy.’
Intelligent Finance, which was previously known as Greenfield, aims to
be the first internet bank to deliver customers personal service,
user-friendly products and competitive rates.
Customers will be able to sign up online, by telephone, through
financial intermediaries or via the latest wireless application
protocol-enabled mobile telephones, making Intelligent Finance the first
bank in the UK to successfully integrate all of these channels.