Quiet Storm wins £10m Young's Seafood pitch

Young's Seafood has appointed Quiet Storm to handle its estimated £10 million advertising account, ending its relationship with Mother.

Young's Seafood: 'smells so good!' by Mother
Young's Seafood: 'smells so good!' by Mother

The Findus Group-owned fish brand appointed Quiet Storm after a competitive pitch that began in April and involved the incumbent agency, Mother. There was no intermediary on the pitch.

Quiet Storm will be responsible for all of Young’s above-the-line communications as the seafood brand seeks to run campaigns educating the public about consuming sustainably sourced fish.

Mother had been Young’s creative agency since 2009.

MediaCom, which has worked with Young’s since 2000, will continue to handle the brand’s media planning and buying.

Wayne Hudson, the managing director of Young’s Seafood Limited’s frozen business, said: "This marks the start of a new era for Young’s, a brand with a proud heritage and an exciting future in fish and seafood.

"There is significant opportunity to encourage people to cook more responsibly sourced fish, which is why we are planning a significant increase in expenditure on above-the-line creative."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More