Quiet Storm wins Primula Cheese ad account

Kavli, makers of the Primula Cheese spread, has appointed Quiet Storm as its creative agency.

Primula Cheese: Quiet Storm apointed to handle TV and digital campaign
Primula Cheese: Quiet Storm apointed to handle TV and digital campaign

Quiet Storm will be responsible for developing a campaign for Primula Cheese, using both TV advertising and digital content. The media will be handled by Carat Leeds.

In May 2010, Primula launched a TV ad campaign starring a range of people using Primula in snacks and main meals, which was supported by recipes on the brand’s website and social media platforms.

TVLowCost, an advertising agency specialising in helping smaller brands use TV, has worked with Primula Cheese in the past.

Craig Brooks, the marketing director at Kavli, said: "Quiet Storm impressed us with their creativity and strategic insights and we are looking forward to working with them to bring their creative ideas to life, and to grow the Primula brand."

For an ad campaign in 2000, Primula Cheese worked with Northumberland agency AD78.

Trevor Robinson, the founder and creative director of Quiet Storm creative and production agency, said: "We’ve had great success in building brands in this sector and we’re very excited at the prospect of working with such a loved brand and helping catapult it into more hearts across Britain."


Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published