Quinn denies wider remit will lead to Conde Nast group sell

Stephen Quinn insists his newly announced appointment to senior publishing director of Conde Nast - with a remit for the whole portfolio - does not signal a move towards group selling.

Stephen Quinn insists his newly announced appointment to senior

publishing director of Conde Nast - with a remit for the whole portfolio

- does not signal a move towards group selling.



While retaining his publishing director role at Vogue, Quinn will take

an overview of advertising issues, chair advertising department meetings

and monitor the performance of all titles.



He will also be responsible for explaining advertising performance to

the company’s US parent and will assist managing director Nicholas

Coleridge in annual account reviews with key clients. However, he will

not be able to authorise deals across other titles.



Quinn preferred to describe his role as ’a bit of fine tuning and taking

some weight off Nicholas’ and said his additional responsibilities will

occupy one day a week. And he is adamant that Conde Nast is not about to

follow its rivals the National Magazine Company, Emap and IPC down the

group sales route.



’We have a violent antipathy towards corporate selling. It might be

right for other publishing companies, but we believe that the individual

magazine publishers are the experts and know exactly the value of their

titles,’ said Quinn. ’If you lumped them together, then you would

sacrifice rates and undermine margins.’



This stance is justified by Vogue’s performance and high yields in

comparison with its rivals, said Quinn. ’The title teams are best able

to articulate the argument for their magazines and justify their premium

price,’ he said.



However, he stressed that Conde Nast in the UK is not internally

competitive in the way its US parent is.



’We have a collegiate mentality. If a magazine is struggling to fill an

issue, then it can look at the others’ flatplans and perhaps get some

ideas,’ he revealed.



Quinn is hoping to introduce the other magazines to new revenue

opportunities.



’Working for Vogue, I cover a lot of international territory. So next

time I’m talking to Robert Triefus of Giorgio Armani, I can also talk

about Tatler and GQ,’ he said.



Conde Nast claimed that advertising sales volumes are up by around 5 per

cent this year. The company publishes approximately 12,000 pages of

advertising every year.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).