Hungry Man, Iris and Framestore have collaborated on a new cinema ad for Quit.
The film is designed to make teenagers think twice about smoking by dramatising its physical effects, highlighting that smoking can age smokers by up to 19 years.
The ad will be screened at Picturehouse Cinemas across the country from 25 November for six weeks before the film 50/50, a black comedy starring Seth Rogen and Joseph Gordon-Levitt.
It will then go on to be shown in schools nationwide as part of Quit's educational workshops, as well as online. It will be supported by an integrated campaign including cinema postcards and a smartphone app.