"'AI is the new mobile' is a phrase we might as well start getting used to hearing," says Mel Exon, outgoing managing director of Bartle Bogle Hegarty, in a column today for Campaign. Google chief executive Sundar Pichai recently spoke about moving from a mobile-first to an AI-first world. As a marketer, are you ready for this technological shift? Take our quiz below to find out.
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Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.