QUIZ

What is commercial radio’s share of listening hours?

What is commercial radio’s share of listening hours?



a 47.1 per cent



b 51.5 per cent



c 44.3 per cent



d 57 per cent





The Guardian is launching a mass-market recruitment website. What is it

called?



a Jobs Unlimited



b WorkThing



c Slave Labour



d Job Hunter





Which was the fastest-growing UK media buyer for the 12 months to March

2000 (according to Nielsen MMS)?



a Walker Media



b BJK&E



c Manning Gottlieb Media



d Starcom





Which advertiser took eight consecutive pages in the centre of the FT on

May 22?



a Rank Xerox



b Microsoft



c BT



d FT.com





ANSWERS: 1. 47.1 per cent; 2. WorkThing; 3. BJK&E - 73.7 per cent; 4.

Rank Xerox.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).