QXL.com, the online auction company, has appointed media21 as to handle its online media planning and buying.
Media21 won the business following a pitch against several other local online media buying firms. QXL did not reveal the size of its budget.
Alex Czajkowski, marketing director of QXL said: "The key to success online is maximising the value of your media investments. We're looking forward to leveraging media21's experience in online planning, buying and reporting. They've proven themselves with other industry leaders and continue to demonstrate their value-added benefits to us in every meeting."