R/GA lands L'Oreal global interactive advertising account

LONDON - The cosmetics giant L'Oreal has awarded its global interactive advertising account to the Interpublic-owned agency R/GA.

The US company will be briefed to create interactive brand campaigns, websites, customer management programmes, mobile marketing and interactive television.

In a statement, Youcef Nabi, the client international general manager for L'Oreal, said: "R/GA has impressed us with its ability to present a 360-degree vision of the internet experience, while respecting the highly specific image and identity of the L'Oreal brand.

Bein a premium brand today means providing real at-home services."

The agency will work across the company's cosmetics, skincare haircare brands, including Lancome, the Garnier range of products, Vichy, Biotherm, La Roche Posay and L'Oreal Professional.

The business was put up for pitch in December with nine networks battling it out over two presentations, one in the US and one in Paris.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).