R/GA London leads UK shops in Cyber Lions shortlist

R/GA London has bagged five shortlist places, totaling a quarter of the UK nominations, in the Cannes 2014 Cyber Lions including four for its "Beats Music" work.

Google Outside: makes the Cyber shortlist for R/GA London
Google Outside: makes the Cyber shortlist for R/GA London

The agency has also been shortlisted for its "Google outside" digital poster work with Google UK London.

Abbott Mead Vickers BBDO is following closely behind with a total of four nominations – two each for Pepsi Max and the Blackberry Z10 "a calendar of tales" project, a collaborative social campaign featuring the author Neil Gaiman.

Meanwhile, OgilvyOne London’s "magic of flying" campaign for British Airways has two chances to pick up a Cyber Lion.

Adam & Eve/DDB is in the running with Google work, while Crispin Porter & Bogusky has been shortlisted for "glitch" for Microsoft Xbox One.

M&C Saatchi, Grey London, Bartle Bogle Hegarty London and Jam London, Stink Digital, Google Creative Lab London and Unit 9 London each have one spot on the shortlist.

The UK’s nominations are slightly down this year, with a total of 20 places on the shortlist compared to 22 last year.

In contrast, topping the shortlist leaderboard is the US with 101 nominations; almost double its 56 entries in 2013.