R/GA wins Johnnie Walker digital task

Johnnie Walker has appointed R/GA London to handle its global digital advertising.

R/GA wins Johnnie Walker digital task

The Diageo whisky brand kicked off talks with agencies in April about an upcoming digital project. R/GA London will now assist Johnnie Walker on digital and technology briefs. 

The move does not affect Anomaly, which works on the above-the-line business. Anomaly won the account in 2014, ending Johnnie Walker’s 15-year relationship with Bartle Bogle Hegarty.

Anomaly has created several online films for the brand starring Jude Law. In 2015, the shop developed a global campaign with the tagline: "Joy will take you further." 

Carat holds Diageo’s global media account. 

Daniel Leahy, global content director at Johnnie Walker, said: "I can confirm that R/GA is indeed a new member of Johnnie Walker’s extended agency partner network."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).