We R Interactive in branded content hire

We R Interactive, the new online games publisher, has appointed Arianne Riddell as commercial director.

Arianne Riddell: We R Interactive commercial director
Arianne Riddell: We R Interactive commercial director

Riddell will report to We R Interactive's founder Tom Thirwall. She will be responsible for developing the gaming publisher's commercial activities, including branded content.

Thirwall said: "We R Interactive's plan is to develop new formats for brands, their products and services and Arianne will enhance our capabilities in that respect."

She joins from BBC Magazines where she was advertising director, responsible for the Homes portfolio and Gardeners World. She headed the launch of Lonely Planet Magazine and developed the BBC ad marketing website.

Before the BBC she worked at H Bauer Publishing as ad manager on That's Life, Take a Break, Bella, TV Quick, TV Choice and Real.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More