RAB produces guide to digital radio for curious advertisers

The Radio Advertising Bureau has written a guide to digital radio for potential advertisers.

The Radio Advertising Bureau has written a guide to digital radio

for potential advertisers.



RAB is billing the booklet as a ’starter guide’ for companies interested

in the medium.



The guide includes an explanation of how consumers will benefit from

digital radio and predicts the future growth of the medium - stating

that 46 per cent of UK consumers will own a digital radio by 2009.



It also outlines the advertising opportunities digital radio will

present.



For instance, it explains how clients could flash their name and

telephone number on digital radio screens as part of direct-response

campaigns.



RAB’s Guide to Digital Radio is the ninth booklet to be published by the

industry body. The publication has been sent direct to advertisers as

well as planner/buyers in media agencies and account handlers in

creative shops.



So far, three digital radio stations have launched into the UK market;

Capital Radio’s 24-hour pop music channel Life, GWR’s Planet Rock and

teenage pop station Core.



GWR also has plans to launch One World Radio, which will specialise in

books and plays.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).