RAB reveals final 16 candidates for the 1998 Aerial Awards

The Radio Advertising Bureau has revealed its shortlist for the 1998 Aerial Awards, to be judged at a ceremony on 22 October at Bafta.

The Radio Advertising Bureau has revealed its shortlist for the

1998 Aerial Awards, to be judged at a ceremony on 22 October at

Bafta.



A panel of 13 judges chaired by Chris O’Shea, the joint creative partner

of Banks Hoggins O’Shea, has whittled hundreds of entries down to 16 ads

in six categories.



As well as the traditional product/sector categories, a new category,

for craft skills, has been created this year to award prizes for

direction, sound design and casting (Campaign Craft, 21 August).



The shortlist is as follows: Health Education Authority, the Army,

Samaritans, Marstons Pedigree, Holsten Pils, Marmite, Hamlet, One2One,

British Airways, Eurostar, Sunday Times, Woolworths, Ringways Ford,

McDonald’s, Volkswagen and Seat.



Billy Mawhinney, one of the jurors and a creative director at Euro RSCG

Wnek Gosper, said: ’The hardest job in advertising is making a

cutting-edge radio ad. With radio being treated as wallpaper, an ad

needs to really stand out. This year, some of the work was excellent and

had an irreverence that set it apart. The one thing that a good radio ad

has is character, and not a well-known celebrity overacting.’



Andrew Ingram, the account planning director at the RAB, added:

’Everyone now knows what an Aerial Award is. Both senior and junior

creatives recognise the awards, and picking one up can help you get a

job. This year’s work shows that creatives are realising there is an

open playing field for good radio ads, as many people don’t try hard

enough.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).